Archie and Maxie recognize the Champion's cloak on Wallace, and, realizing they are out of their league, reveal their trump card: their hostage, Winona. Wallace is forced to surrender, and they attack him.
At that moment, Ruby's Feebas appears at Archie's and Maxie's feet, attacking them, fierce and ready to fight. They smack her away. Ruby kneels, gently picking her up; Archie and Maxie sneer about her weakness and ugliness. Ruby disagrees with them, saying that she is beautiful because of her heart—a heart capable of love.
Wallace, injured badly nearby, gives Ruby the hyper-rank beauty ribbon he'd won in Slateport.
Feebas evovles into Milotic, the Pokémon Ruby has been searching for.